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Freedom2hear Partners with the Welsh Sports Association to Bring Digital Protection to Welsh Sport

Freedom2hear has partnered with the Welsh Sports Association to bring AI-powered online safeguarding tools to Welsh sport. WSA members can now access Freedom2hear's products at discounted rates to automatically detect and remove toxic and harmful content from their social channels and digital communities — protecting athletes and clubs from online abuse.

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The Future of Sports is Protected

The future of sports is being shaped by artificial intelligence, and nowhere was that clearer than at the SportsPro AI conference at London Stadium last week.

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Victory and the Voice of the Internet: The Lionesses, Social Media, and What Comes

The Lionesses’ Euro 2025 win sparked celebration online but just days earlier, Jess Carter faced racial abuse during the tournament. Teammate Lucy Bronze spoke out, revealing an uncomfortable truth: online support is often conditional. Praised in victory, targeted in defeat. This performative pattern must end. Abuse should never be normalised, and compassion shouldn’t depend on the score.

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Thank you for your interest!

Insights

Freedom2hear Partners with the Welsh Sports Association to Bring Digital Protection to Welsh Sport

The Future of Sports is Protected

Victory and the Voice of the Internet: The Lionesses, Social Media, and What Comes

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