About
The Repco Supercars Championship is widely regarded as one of the best and most entertaining motorsport categories in the world. Boasting a truly national footprint with events in each state and the Northern Territory, Supercars is Australia’s premier motorsport category. Supercars is broadcast into 300 million international homes across 95 countries.
Challenge
Supercars has over 3M followers across their social media channels. Over the course of a race week, the team publishes over 500 posts and sees millions of comments flood their social platforms.Prior to partnering with Freedom2hear, Supercars had a dedicated resource for manually checking all of the comments coming through their socials, but it was impossible for every single comment to be checked and deleted. The biggest challenge and risk to the Supercars digital team was the increase in spam links that intended to redirect viewers to illegal broadcasts of the race. This was a huge challenge for the team as there are millions of dollars connected to important broadcast deals. They required a scalable solution that acted in real-time but was also ensured the right comments were flagged and instantly removed from their channels.
Solution
In 2022, the Supercars Digital team partnered with Freedom2hear, the context-aware AI moderation solution, to save time, block harm and protect their brand and broadcasts. Freedom2hear enables real-time intelligent moderation of every single comment across each social platform. This technology allowed the Supercars Digital team to focus on creating content for their fans, building their brand and protecting their drivers from any online abuse. Freedom2hear now moderates millions of engagements ongoing across the Supercars digital platforms and has blocked 110,670 abusive and spam comments since 2022.
Results
Partnering with Freedom2hear has saved the Supercars team “hours of manual moderation” and have given the team reassurance that all of the spam links are blocked from their platforms.
The Digital team at Supercars can now focus on producing amazing content, and with Freedom2hear, they are now protecting their drivers, fans, sponsors and broadcast partners from any harm online. Giving the team “peace of mind” that their brand is safe.
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